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Virginia Angus Topics,
the official monthly magazine of the Virginia Aberdeen-Angus Association,
began in March 1955 and was mailed by the association each month
to thousands of breeders of Angus cattle throughout the United States
and Canada. The intention was to publish a magazine which included
articles of interest to the entire family covering subjects relative
to the home, farm and livestock. It endeavored to be a helpful,
informative magazine for every farmer and livestock breeder – one
which would be eagerly sought and read from cover to cover. The
effort was to promote Aberdeen-Angus catttle and give each breeder
a chance to advertise their herds and further promote the great
Angus breed of cattle.
Charles M. “Chilly” Peery
went to work as editor of the Virginia Angus Topics in the
spring of 1958. When the association decided to get out of the magazine
business he purchased it and published his first issue in January
1959. Angus Topics went on to be the official publication
for 17 state associations in the northeast, mid-Atlantic and southeastern
United States.
Chilly owned and edited
Angus Topics until 1989, building it to a nationally ranked
breeder publication. Health problems took their toll on editor Peery
and the magazine was purchased and incorporated in December 1989
by Bingman Publications.
The Premiere issue went
out early in February 1990, after transforming a home to an office.
The Premiere issue hinted of what the Angus Topics would
become – neighborhood chats, bull pens, shows, state reports, sale
reports, editorials, extension advice, freelance articles, and catalogs.
The Angus Topics
developed an advertising philosophy – we won’t hound, but we won’t
stop asking. We think you will see, over time, what the Angus
Topics can mean for your sales.
Even though Angus Topics
moved to Illinois, advertisers and associations have not stopped
seeing a representative from the magazine. About half the time each
month is spent traveling and the other half writing about it.
Extra staff was added. Present
employee Carolyn Seitz was hired in December 1990. The two-room
home office became too cramped for the growing business, so Angus
Topics moved to town to a compact office in the summer of 1992.
Again, the business outgrew the space and the current building was
purchased and completely remodeled in 1996 into a spacious office.
Our readership and advertising
coverage has expanded throughout the United States with the employment
of Bill Schermer in the Western states and Mike Shanahan in the
Eastern region.
Since the purchase of Angus
Topics in 1989, we have progressed to the most updated computer
programs for publishing and strive to make each issue better than
the last.
The Angus Topics
continues today to promote the great Angus breed and is eager to
help promote your advertising program and association.
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